Great Marketing Idea Or Useless Gimmick?
I’m experimenting with a marketing idea, and I’d like some feedback. I took some time this evening to make a blog for my house. You can find it here. Basically, it’s a place I plan on posting to maybe once a month or so as events happen. For example, I might post some pictures of the first [or only] snowfall this year, and some pictures of the Christmas tree and so on. I’ll also make sure to post some pictures of any major repairs/improvements.
The idea here is twofold. first of all, it lets me document all the repairs that went into the house. So when I want to sell the place in 2015, I won’t have to remember when I had that water heater replaced — I can look it up! Secondly, if I do it right, it can tell a good story. Think about it — how many times have you seen total crud sell on EBay for three or four times what it is worth because the seller told a good story about it? Now I have a product that is worth something, and a backstory that spans years.
So what do you think. Would a series of blog posts like make a home in Woodcroft or Hope Valley stand out? Could it call attention to those developments that don’t see a lot of sales like Villages of Cornwallis or Penrith? Or is this just a waste of time and self-indulgence? I’d like to hear your thoughts.
Tags: sellers
