Follow the Signs — Yard Sales and Open Houses
As some of you know, I like to go to yard sales on Saturday morning. The weather was really nice this morning, so my son and I went out to see what we could find.
There were a lot of signs along the main roads [Woodcroft Parkway, Revere Road in Parkwood, Roxboro Road in Hope Valley Farms]. When we saw a sign, we would turn into the development to find the sale. All too often we would drive down to the end of the road and not see anything. That’s right, the address on the original sign was supposed to guide me all the way to the “big sale.”
Open Houses are a lot like yard sales. They are both “one time only” events that largely depend on signs to bring traffic in. A key element of the Weichert recipe is eight directional signs with balloons. We put them on the main road and make sure there is a part of signs that leads you right to the big event. For example, when I hold an Open House in Woodcroft, I put a sign at each end of Woodcroft Parkway [at Fayetteville Road and Hope Valley Road], a couple signs at the traffic circle, and a sign at every intersection between Woodcroft Parkway and the listing I was selling. I imagine you could get lost along the way, but it would have been really hard — we did everything but roll out a carpet for our prospects.
If you would like to hear more about a Weichert Open House, or just about how Weichert can help you sell your home quickly, for the most money, and the least hassle, please email me. Our Neighborhood Expertise is waiting to work for you.
Tags: sellers
