google-site-verification: google46218b2b88de4bbc.html 2010 May | Bull City Real Estate

Bull City Real Estate

Real Estate in Durham with Sidetrips to Chapel Hill and elsewhere in the Triangle

Archive for May, 2010

* 10 Tips For Selling Your Home Smoothly

Thursday, May 27th, 2010

With the coming of Spring is an increase in the number of people putting their home on the market. Some of them decide to go it alone at first — for those people, I offer these tips [originally by John Mayfield]  for selling your home smoothly.

  1. Make a “I’ll Miss List!” There are several items you’ll probably miss when you leave your house.  These items are normally excellent marketing features to promote to potential buyers.  Take time to make note of the things you enjoy and will miss when the sale is completed and you’ve moved from your house.  Items you appreciate are items someone else will enjoy too! (This also gives you a good idea of what to look for in your new home.)
  2. Know the Facts! Most buyers will have questions about taxes, lot size, utility costs and other pertinent information about your property.  It’s always a good idea to know the facts and to have this information available for potential consumers looking at your real estate.  Take time to research this information and have it readily available for buyers and or real estate agents.
  3. Document Recent Repairs.  Most borrowers need to know about any recent updates or repairs or additions you’ve made to your home.  For example, a new roof, furnace or central air, hot water heater are all important to note.  If so, what was the cost, when was it installed and who did the work are all note worthy features to have for buyers and agents while selling your property.  Any items of repair or newly added during your tenure should be listed on a separate sheet if at all possible.  It’s also a good idea to furnish copies of paid receipts if you choose on the items repaired or installed with the property to validate these costs.  Sometimes placing this information in a binder is a good idea and marketing feature to show buyers and agents.
  4. Replace Light Bulbs. Changing light bulbs to a higher wattage can be an aid in brightening rooms and giving a more spacious feel to your rooms.  Always check the light fixture and the maximum wattage and do not add bulbs above the recommended usage.  You can also add a drop of vanilla extract to bulbs on lamps to aid in providing a fresh smell to rooms if needed. It’s a little thing, but little things mean a lot.
  5. Remove Any Heirlooms or Keepsakes. Many times sellers will want to keep certain items that have sentimental value to them such as a light fixture or wall mirror that has been affixed to the real property.  If you have an items that you plan to replace so you can keep then you should do so prior to any showings.  Once buyers visit your property and begin making offers to purchase on your property it’s generally hard to negotiate these items off of the offer to purchase.
  6. Clean the Gutters and Add Extensions Where Needed.  You never know when your property may be shown and if it’s a day that is raining the last thing you want to portray is a house where the water is gushing over the gutters and downspouts.  Making sure the gutters are cleaned and extensions move the water away from your foundation is always a good idea for continued maintenance of your home and shows buyers your commitment to caring for your home and keeping it in tip top shape.
  7. Hire a Building Inspection.  Let’s face it, you want to sell your home.  If so, it’s probably not a bad idea to have a building inspector look at your home and make a list of repairs or items they feel need to be fixed prior to marketing your property.  After all many homebuyers will have a home inspection too so this type of pre-inspection will help to get any potential problems a future inspector might have corrected in advance.  Many buyers will also get “cold” feet if the inspection shows too many needed repairs on their report.  By fixing these issues in advance you can ward off these potential future problems. (Don’t forget to save those receipts — see #3 above)
  8. Don’t appear to Anxious! Many sellers will sometimes point out too many facts or features about the home and often sound too anxious or the need to sell quickly.  This attitude can hurt you with your negotiating with the buyers and often cost you several thousands of dollars.  You might note that this is one reason many sellers feel the need to hire a real estate agent to help with the negotiations with the buyers.
  9. Know your market. Homes in Parkwood sell differently than homes in Woodcroft or Hope Valley Farms. Because of that, it’s a good idea to have a third party, such as a REALTOR perform a market analysis of your home and your local market.  This way you’ll know and feel certain that you are getting top dollar for your home.  According to the National Association of REALTORS® Profile of Buyers and Sellers, 2009 Edition, most for-sale-by-owners could have sold their homes for more money if they had been assisted by a real estate agent.
  10. Contact Me If You Have Questions. If you do have any questions or concerns that arise in the near future please don’t hesitate to give me a call or email.  Although I am limited on what advice or help I can provide under our state real estate license law and rules and regulations I will be glad to assist on small or minor questions that are permissible.  If you decide to list your home in the future, I would love to help there too, just contact me!

* New & Improved Southwest Regional Library Opens This Week

Tuesday, May 25th, 2010

Southwest library signOne of the bigger stories this week is the opening of the new and improved Southwest Regional Library this Monday. The new facility opens after a long wait — the old Southwest closed almost 18 months ago. It was worth the wait, however, as the new building has 25,000 square feet of space holding  just over 100,000 books. In addition, there are 30 computer stations allowing patrons to access the Internet. Like most of its neighbors, I’m looking forward to spending a good part of this summer at the new Southwest.

While we’re talking about libraries, this is a good time to start reminding BCRE readers that the Parkwood Branch Library will be closing for good on June 27. This will give the staff a month to move everything over to the new South Branch Library, which will open on July 28.

If you are a reader this summer, Durham is a good place to be!

*Booklist — Revised and Improved

Saturday, May 22nd, 2010

After pounding my head against the Barnes & Noble wall for far too long, the links in the booklist have been fixed. The links now take you to the page on BarnesandNoble.com where one can purchase the book. If you haven’t looked at the booklist for a while, take a look around. There are some real gems there.

*The Tax Credit’s Gone – Will It Take The Housing Market With It?

Thursday, May 20th, 2010

Now that the opportunity to claim the Federal home buyer’s credit has passed, the $64,000 question is: what will happen to the housing market without that $8,000 crutch? There is a wide variety of opinion — some have said the credit has had no effect, so removing it will also have little effect. Others have said that the housing market is poised for another dip as buyers will leave the market without an incentive. Prudential decided to ask the people who really count — potential home buyers. Here’s what they found out

[The raw data of the survey comes from Prudential. The graphics and analysis come compliments of Tara Steele and Agent Genius]

* People still in the market think the end of the credit will have little effect

. . . but they felt the credit helped them enter the market in the first place

even though other factors are larger drivers on the market

It’s certainly worth taking a few moments to read the raw data or the graphical interpretation depending on how you process data. What I took away from it was that the tax credit did what it was supposed to. It got people off the fence in 2009 and early 2010 at the expense of slightly slower sales in later 2010. As time went on, however, larger issues such as employment have a greater influence on the buying decision.

We’ll see over the next few months what the price is for having the credit over the past two years.

Turbocharge Your Business With The Referral Engine

Thursday, May 13th, 2010

Real estate, as many of you know, is based largely on referrals. It should be no surprise then, that I was eager to get a copy of The Referral Engine by John Jantsch. John was kind enough to send me a review copy of his upcoming book, so I had a two week head start in reading it.

Vince Lombardi, as the story goes, was known for his belief in fundamentals. According to legend, he would start every season by gathering the entire team, veterans and rookies, around him. When everyone was huddled together, he would pick up a football, hold it above his head and say “Gentlemen, this is a football.”

The Referral Engine treats referrals and referral-based businesses the same way. It starts with the very basic foundation and builds from there;

•    What is a referral?
•    Why do people make referrals? [hint, it's not about you, it's about their friends]
•    What can I do to make it easy for people to refer my business?

Jantsch could have stopped there, adding some more examples for padding and gotten a pretty solid book out of it. This is, however, only the foundation for the core theme of the book

According to Jantsch, the key to a successful referral-based business is to make referrals  the core of everything the business does — referrals are not an “add-on” to a marketing plan, but rather a plan unto themselves. From the initial marketing materials to initial customer contact all the way to the post-sale relationship, everyone is trained to facilitate the referral process as the customer flows through his natural lifecycle;

•    At first, they get to know your company
•    Then, they start to like your company
•    After they have come to like you, they start to trust you
•    After you earn their trust, they are willing to try what you have to offer [having a content-rich website with lots of reports, white papers and such helps here]
•    If they like their trial, they will buy your main product
•    Happy customers are repeat buyers
•     . . .who refer you to all their friends

Done properly, customers can be lead through the life cycle so that the referral at the end is completely natural. At that point, your referral engine runs itself and becomes the turbocharger of your marketing machine.

Finally, as the capstone to the referral model, The Referral Engine comes with over fifty “snack-sized suggestions” on how to apply the principles of the book to specific businesses and business types. This is a great help to people who see the great machine that is a referral engine, but can’t see how to implement it in their own businesses. By presenting some bite sized starting points, Jantsch takes us back to basic concepts that are easy to implement, yet things on which one can build a referral engine of their own. A couple quick samples;

“Attorney – Held Friday help clinics on a range of non-legal issues . . . the idea here was that his clients saw it as a great way to get some very specific free help and the other professionals saw it as a great way to get in front of some prospects.”
“Golf Driving Range – When members signed up for a package that included ten sessions, they got four “Free Range Time Coupons” to give out to others who they would like to bring to the club.” [I picked this one because I just got something very similar from Triangle Sportsplex here in Hillsborough]

Both of these ideas are easy to execute, and they start the process of making referrals a natural part of the business — they create an attitude from which referrals naturally spring.

So who should read The Referral Engine? You should. If you have anything to do with sales or recruiting in any aspect of your life, you should read this book. The core concepts work well in a sales position, recruiting for a non-profit organization, or even looking for new members for your church. For once make the buzz about you positive with The Referral Engine.

April Housing Stats for Woodcroft, Parkwood and Elsewhere in Durham

Saturday, May 1st, 2010

April is when flowers start to bloom, home buyers come out in force, and the $8,000 Federal tax credit expired. Which of those had more of an effect on the market?

For all of Durham County there were 2,551 homes listed for sale at the end of April – an increase of almost 5%. 251 sales closed in April, which is an increase of about 20%. That means that it would take 10.1 months like April to work through the current housing inventory. That a drop of 1.2 months — another step towards a stable market

For the 27713 zip code there were 579 homes listed at the end of April – an increase of just over 5%. 58 homes sold during March, a 16% increase. The combination of increased listings and increased closings puts the adsorption rate at 10.0 months – another small step as the market firms up.

With the Federal Tax Credit expiring at the end of April, it might be worth looking at the number of homes sales pending at the end of the month. That should give us some idea of the number of transactions we’ll see in May and June. It’s not perfect — some of these will not close until later in the year, others will fall out of contract and not close at all. Nonetheless, here are the current numbers

  • Durham County: 657
  • 27713 area code: 166

Those are both pretty solid numbers and a cause for some optimism heading into summer.

Here’s a look at the communities we’re tracking. If you would like to see data from your community, please let us know in the comments.

Total Available
Listings
Total Closed
Sales
Adsorption Rate Avg Sale Price
Woodcroft

90

7

12.9 $162,214 99% of list price
Hope Valley Farms

79

14

5.6 $184,429

98% of list price

Woodlake

20

3

6.7 $210,633 98% of list price
Parkwood

21

2

10.5 $159,500 97% of list price
Chancellors Ridge

19

2

9.5 $313,750 99% of list price
Wynterfield 24 0 - N/A
Grandale 9 3 3.0 $287,000 96% of list price
Wellington Forest 6 0 - N/A
Audubon Park

2

1

2.0 $192,000 98% of list price
Colvard Farms

13

0

- N/A

On a neighborhood level, recovery is still uneven. Hope valley Farms backed down from the March numbers, while Woodcroft and Parkwood both took a small step back. I should also note that this is the second month without sales for Wynterfield, Wellington Forest and Colvard Farms.

Like I said last month, I still believe this will be a fairly solid summer for real estate. The tax credit will continue to power sales until the end of June [qualifying sales must close by June 30], and that momentum should drive us through the end of the 2010 selling season. To find out if I’m right, watch these pages.

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